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Similar to AdWords, PPC ads can be run on Bing's search engine as well. While not as widely used as Google, it's stilla very viable and growing platform for PPC advertising. Running on both AdWords and Bing is the perfect duo.
Buying banner ad placements directly from each publisher is the most effective and profitable form of display advertising. Coupling display ads with search PPC could be the one-two punch your business needs to get to the next level.